![]() ![]() Just another area where rbb distinguishes ourselves from others. ![]() She said, “A re-tweet may have more value to your client than a quick TV mention – once that brand mention takes place the segment is over, re-tweets live on.” What about social media? We asked Freeze how important it is to have an online voice. It’s that personal touch, enabling our team to know exactly who to call and what they look for. These relationships go beyond just a media list. It’s not uncommon for one of our executives to have lunch with a TV producer or grab a drink after work with a journalist – and trips to NYC or LA happen so frequently, you would think that we are permanently based there. When we say we KNOW the media, it’s not an understatement – our relationships with the media are second to none – and it’s not just here in Miami. Here is where rbb Communications earns its keep and what makes us different. “You need to understand what we as the media look for.” “Relationships are everything” was something Freeze reiterated throughout her talk. In between her morning workout, getting her kids off to school, making a delicious “always gotta kick-start my day” breakfast and engaging with her 50.4k followers on Twitter ( and 16.1k followers on Instagram ( the talented and vibrant Freeze was kind enough to take 30 minutes to speak with life of a TV journalist. If WABC-TV’s star meteorologist Amy Freeze had a dime for the amount of times she gets this question, you can bet her four kids would be rolling in gifts year-round. ![]()
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